Initiated in December 2012, Office Mart Limited launched a marketing and advertising campaign set to run until September 2013. This campaign was designed to build brand awareness and recognition on HPs IT products such as printers, consumables and laptops, as well as all the other products that OML stocks. The integrated campaign includes running advertisements on the digital screen on Haile Selassie Avenue, in weekly publications such as The Asian Weekly, on street lamps using Adopt-a-Light mode of advertising as well as on social media. The second phase of the campaign will see them run advertisements on television, radio, mobile truck adverts, and the local dailies including consumer pullouts.
