Astral’s Novel Bus Marketing Strategy
Astral Pipes has come up with a very novel marketing idea that has just started – advertising on the seat headrests inside buses !
As General Manager Suneel Menon says,”We realized that commuters travelling on buses had a lot of free time while traveling through traffic. We thought to communicate to this captive audience while they travel.”
The company has installed the headrests on 10 buses so far and the response has been good to date.
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