ASL Steel recently introduced a new range of household products under the Sterling brand. These include electric tea urns, iron boxes, electric kettles, cooking pans and pots, blenders among others.
The introduction of these products has seen ASL Steel expand their market in the consumer-based products. The products can be found countrywide in retail outlets such as Ukwala Supermarket and Choppis supermarket and soon to all other major retail outlets. ASL Steel Sales Manager Manoj Upadhyay who has been at the centre of this project explains;
“The response from the market has been overwhelming, with some of our products selling out in 4 months. Our products are of good quality and the prices are very competitive. We hope to expand to other major outlets.”
